We know we are looking for a rarity, a very unique person who is
one part IT geek and one part integrated marketing expert. You are this hybrid professional that straddle the fence between both worlds, which today are really one and the same. You are the specialist that serve as a crucial link between Marketing and IT and must understand not only the practical applications of the marketing craft but the technology we now use to make it happen.
Who are we?
We are Heimstaden. With our approximately 160 000 apartments in ten countries we are one of Europe's largest residential real estate companies. Real estate is a conservative industry but we are not a conservative company, which we have proved by successfully growing rapidly the last years. We also believe that if you are big, you need to be kind which is why we are highly engaged in driving the sustainability agenda. Can you be the one to help us become the best in attracting and retaining customers by creating the fit for purpose roadmaps and the digital architectures to deliver to goals? And make the world jut a bit of a better place every day?
What will you do?
The Marketing Technology Specialist is a skilled professional that helps eliminate marketing and technology silos, and improve deployment of new technologies to increase customer engagement in all digital channels.
Sample tasks and responsibilities are:
- Strategy development and implementation of marketing efforts to improve business.
- Change management, including implementation of new marketing technology rollouts.
- Establish and educate on efficient processes using marketing software.
- Overseeing marketing intelligence and providing actionable insight to internal stakeholders.
- Serves as super-user and product evangelist for a variety of digital tools.
- Lead development projects, working closely with IT developers
- Oversee data security and product enhancement
- Relationship management with internal technology users and vendors
- Translate data into easy-to-understand reports
To be our dream candidate you…
- Have 5+ years of experience working in a similar role in an international company
- Have a documented successful track record of achieving high sales/exposure goals
- Are experienced in working in matrix structures and in cross-functional teams with different stakeholders
- Have in-depth knowledge in a variety of digital marketing tools, e.g.
- Content management platforms (WordPress CMS)
- Customer relationship management platforms (HubSpot CRM)
- Experience management software (XM/CX)
- Email marketing tools (HubSpot)
- Analytics and tracking software (Google & Siteimprove)
- Project management tool (Wrike)
- Have a university degree e.g from IT/Systems Sciences, M Sc in Marketing, Engineering or similar
- Are fluent in English, written and verbal communication, additional languages are strongly meriting
To fit with us and to succeed in the role we believe you are a strategic doer – yes here you will have to do both. And you must enjoy rolling up your sleeves. You are self-propelled with an analytical mind that you use for problem solving and to get from creative and visionary to results. You also need you to be structured and with an eye for details. Marketing is a support function, meaning you need to be service-minded, have strong listening skills and a documented good track of building lasting relationships, skills and a strong will to deliver results. You love to win - but as a part of a team – and have a WE before ME mentality.
Application
We work with continuous selection and interviews and therefore welcome your application today. Please note that we work with personality and problem solving tests as part of our process. Welcome to contact us if you have questions!
